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	<title>International Property Consultants &#124; Sotogrande, Spain &#187; Costa Rica</title>
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	<link>http://www.vanloon-partners.com</link>
	<description>specialists in Real Estate and Marketing operating in Sotogrande, Madrid, California, Panama and Morocco</description>
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		<title>La Copa del Mundo y el marketing de la marca naranja de Holanda.</title>
		<link>http://www.vanloon-partners.com/268-la-copa-del-mundo-y-el-marketing-de-la-marca-naranja-de-holanda.html</link>
		<comments>http://www.vanloon-partners.com/268-la-copa-del-mundo-y-el-marketing-de-la-marca-naranja-de-holanda.html#comments</comments>
		<pubDate>Sun, 25 Jul 2010 14:28:32 +0000</pubDate>
		<dc:creator>adrian</dc:creator>
				<category><![CDATA[Argentina]]></category>
		<category><![CDATA[Argentine]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[Costa Rica]]></category>
		<category><![CDATA[Dominican Republic]]></category>
		<category><![CDATA[España]]></category>
		<category><![CDATA[Estados Unidos]]></category>
		<category><![CDATA[Madrid, España]]></category>
		<category><![CDATA[Madrid, Spain]]></category>
		<category><![CDATA[Marruecos]]></category>
		<category><![CDATA[Morocco]]></category>
		<category><![CDATA[Noticias y Artículos VLP]]></category>
		<category><![CDATA[Panama]]></category>
		<category><![CDATA[Panamá]]></category>
		<category><![CDATA[Republica Dominicana]]></category>
		<category><![CDATA[Sotogrande]]></category>
		<category><![CDATA[Sotogrande, España]]></category>
		<category><![CDATA[Sotogrande, Spain]]></category>
		<category><![CDATA[United States]]></category>
		<category><![CDATA[VLP News & Articles]]></category>

		<guid isPermaLink="false">http://www.vanloon-partners.com/?p=268</guid>
		<description><![CDATA[Aunque han pasado ya unas semanas, dentro mi entorno español siguen -y con todo derecho- cantar “campeones, campeones” y hablar de la final y de –su- copa.
Siendo holandés, me han visto vestido de naranja, pero también bailar con la bandera española. Si, hablo desde un corazón partido, es decir, antes de la final.
Porque después, y [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_269" class="wp-caption aligncenter" style="width: 166px"><a rel="attachment wp-att-269" href="http://www.vanloon-partners.com/268-la-copa-del-mundo-y-el-marketing-de-la-marca-naranja-de-holanda.html/copa-del-mundo-fifa"><img class="size-medium wp-image-269" title="copa-del-mundo-fifa" src="http://www.vanloon-partners.com/wp-content/uploads/2010/07/copa-del-mundo-fifa-156x300.jpg" alt="copa-del-mundo-fifa" width="156" height="300" /></a><p class="wp-caption-text">copa-del-mundo-fifa</p></div>
<p>Aunque han pasado ya unas semanas, dentro mi entorno español siguen -y con todo derecho- cantar “campeones, campeones” y hablar de la final y de –su- copa.</p>
<div id="attachment_271" class="wp-caption aligncenter" style="width: 310px"><a rel="attachment wp-att-271" href="http://www.vanloon-partners.com/268-la-copa-del-mundo-y-el-marketing-de-la-marca-naranja-de-holanda.html/espana-ganador-merecido"><img class="size-medium wp-image-271" title="ESPAÑA ganador merecido" src="http://www.vanloon-partners.com/wp-content/uploads/2010/07/ESPAÑA-ganador-merecido-300x98.jpg" alt="ESPAÑA ganador merecido" width="300" height="98" /></a><p class="wp-caption-text">ESPAÑA ganador merecido</p></div>
<p>Siendo holandés, me han visto vestido de naranja, pero también bailar con la bandera española. Si, hablo desde un corazón partido, es decir, antes de la final.</p>
<p>Porque después, y todavía, el juego de Holanda me ha obligado a ofrecer disculpas en nombre del pueblo holandés. Confeso que no es agradable de seguir buscando explicaciones por el tipo de juego y las patadas que están grabados para siempre. Y más porque soy de la generación de Johan Cruyff y gran aficionado de él y su estilo de juego, mundialmente reconocido como el estilo de la naranja mecánica.</p>
<p><a href="http://www.youtube.com/watch?v=ldJSAcJ2HuI">http://www.youtube.com/watch?v=ldJSAcJ2HuI</a></p>
<p><a href="http://www.youtube.com/watch?v=tyYT6_XXl3g">http://www.youtube.com/watch?v=tyYT6_XXl3g</a></p>
<p>¿Porque hablo del fútbol en una Web en que tendría que hablar de inmobiliaria?</p>
<p>Uno porque soy humano, dos porque, y la gente que me conocen puedan confirmarlo, soy un verdadero fanático de fútbol. Tres, porque en mi vida dentro el mundo inmobiliario siempre he intentado de quedar fiel a mi lema: en inmobiliaria no se trata de propiedades, pero de personas.</p>
<p>En los días después de la final he leído muchos artículos sobre la final, en la prensa española, la de Holanda y hasta la Americana (mi hija Anna, crecido en Sotogrande, vive ya varios años en California y está casada con un americano; ¿su puede imaginar el lío de aficiones en casa?).</p>
<p>Casi en todos los artículos que he leído he encontrado la misma pregunta: ¿porque jugó Holanda como jugó?</p>
<div id="attachment_272" class="wp-caption aligncenter" style="width: 308px"><a rel="attachment wp-att-272" href="http://www.vanloon-partners.com/268-la-copa-del-mundo-y-el-marketing-de-la-marca-naranja-de-holanda.html/asi-se-quedo-la-naranja"><img class="size-medium wp-image-272" title="Así se quedó La Naranja" src="http://www.vanloon-partners.com/wp-content/uploads/2010/07/Así-se-quedó-La-Naranja-298x300.jpg" alt="Así se quedó La Naranja" width="298" height="300" /></a><p class="wp-caption-text">Así se quedó La Naranja</p></div>
<p>¿Porque Holanda jugó como jugó? Pues la respuesta tendrá que dar su entrenador, el señor Bert van Marwijk. Y quizás el puede dar también una respuesta a otra pregunta: ¿porque ha destruido en solo un partido la marca naranja, la marca establecida en los años setenta y desde entonces admirada y cualificada como la del fútbol total, limpio y más bonito del mundo? Creo que no sería mal cuando tomaría unas clases de marketing.</p>
<div id="attachment_270" class="wp-caption aligncenter" style="width: 240px"><a rel="attachment wp-att-270" href="http://www.vanloon-partners.com/268-la-copa-del-mundo-y-el-marketing-de-la-marca-naranja-de-holanda.html/bart-van-marwijk-y-sus-clases-de-marketing"><img class="size-full wp-image-270" title="Bart van Marwijk y sus clases de marketing" src="http://www.vanloon-partners.com/wp-content/uploads/2010/07/Bart-van-Marwijk-y-sus-clases-de-marketing.jpg" alt="Bart van Marwijk y sus clases de marketing" width="230" height="230" /></a><p class="wp-caption-text">Bart van Marwijk y sus clases de marketing</p></div>
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		<title>PANAMA: LAND WITH A GREAT FUTURE AND A DUTCH PAST</title>
		<link>http://www.vanloon-partners.com/222-panama-land-with-a-great-future-and-a-dutch-past.html</link>
		<comments>http://www.vanloon-partners.com/222-panama-land-with-a-great-future-and-a-dutch-past.html#comments</comments>
		<pubDate>Tue, 24 Nov 2009 23:58:19 +0000</pubDate>
		<dc:creator>adrian</dc:creator>
				<category><![CDATA[California]]></category>
		<category><![CDATA[Costa Rica]]></category>
		<category><![CDATA[Dominican Republic]]></category>
		<category><![CDATA[España]]></category>
		<category><![CDATA[Estados Unidos]]></category>
		<category><![CDATA[Madrid, España]]></category>
		<category><![CDATA[Madrid, Spain]]></category>
		<category><![CDATA[Noticias y Artículos VLP]]></category>
		<category><![CDATA[Panama]]></category>
		<category><![CDATA[Panamá]]></category>
		<category><![CDATA[Sotogrande]]></category>
		<category><![CDATA[Sotogrande, España]]></category>
		<category><![CDATA[United States]]></category>
		<category><![CDATA[VLP News & Articles]]></category>

		<guid isPermaLink="false">http://www.vanloon-partners.com/?p=222</guid>
		<description><![CDATA[Many times I publicly expressed that I like Panama a lot. I think it is a great country, in many ways, also to visit it just as a tourist. I have told this over the years to many people, trying to convince them to book a holiday trip to Panama and giving them guidelines to [...]]]></description>
			<content:encoded><![CDATA[<p>Many times I publicly expressed that I like Panama a lot. I think it is a great country, in many ways, also to visit it just as a tourist. I have told this over the years to many people, trying to convince them to book a holiday trip to Panama and giving them guidelines to discover its unique variety in flora and fauna.</p>
<p><img class="aligncenter size-full wp-image-226" title="Panama City: American style with Latin flavour" src="http://www.vanloon-partners.com/wp-content/uploads/2009/11/City.bmp" alt="Panama City: American style with Latin flavour" /></p>
<div id="attachment_223" class="wp-caption aligncenter" style="width: 310px"><img class="size-medium wp-image-223" title="Panamá land of nature to be discovered" src="http://www.vanloon-partners.com/wp-content/uploads/2009/11/Resize-of-P1000280-300x225.jpg" alt="Panamá land of nature to be discovered" width="300" height="225" /><p class="wp-caption-text">Panamá land of nature to be discovered</p></div>
<div id="attachment_225" class="wp-caption aligncenter" style="width: 310px"><img class="size-medium wp-image-225" title="Breathtaking contrasts within only few miles of distance " src="http://www.vanloon-partners.com/wp-content/uploads/2009/11/Resize-of-Panamá-29-300x225.jpg" alt="Breathtaking contrasts within only few miles of distance " width="300" height="225" /><p class="wp-caption-text">Breathtaking contrasts within only few miles of distance </p></div>
<p>Few people know that Panama offers probably our world’s biggest concentration in vegetation varieties. Travelling through Panama is indeed one big discovery tour. And the nice thing is that it is a relatively small country and therefore you can do and see lots of different things and sides in only a couple of days.</p>
<p>What to say for example about flying in the morning from the Miami-style City to the <a class="aligncenter" title="The natural beauty of Bocas del Toro protected by the Unesco" href="http://en.wikipedia.org/wiki/Bocas_del_Toro_Province" target="_blank">Unesco World Heritage sides at “Bocas del Toro” </a>and than coming back in the evening to continue with a vibrating City-night. It is one of the most extreme contrasts one can wish to experiment.</p>
<p>But of course I should talk here also about all the other aspects of Panama, like the stable political climate, the many years of being one of the worlds most important finance centers. And who can talk about Panama without mentioning the Canal, and the importance of Colon, competing with Hong Kong for the number one container position in the world?</p>
<div id="attachment_227" class="wp-caption aligncenter" style="width: 310px"><img class="size-medium wp-image-227" title="The Canal: the spine of Panama" src="http://www.vanloon-partners.com/wp-content/uploads/2009/11/Resize-of-Panamá-77-300x225.jpg" alt="The Canal: the spine of Panama" width="300" height="225" /><p class="wp-caption-text">The Canal: the spine of Panama</p></div>
<p>Panama’s economy keeps on growing and all over the country you notice this in new real estate developments and new infrastructures, bringing national and international people together on a prosperous way to the future.</p>
<p>A future where I, as Dutchman, look at with special feelings. I tell you why. In fact I discovered something of our Dutch history in Panama that I was not aware of till I visited the (old) minister of Tourism Mr. Ruben Blades in his office.</p>
<div id="attachment_228" class="wp-caption aligncenter" style="width: 310px"><img class="size-medium wp-image-228" title="Mr Ruben Blades, Mr. Zósimo Guardia Varela and Adrian van Loon in the office of Mr. Blades " src="http://www.vanloon-partners.com/wp-content/uploads/2009/11/Resize-of-Panamá-41-300x225.jpg" alt="Mr Ruben Blades, Mr. Zósimo Guardia Varela and Adrian van Loon in the office of Mr. Blades " width="300" height="225" /><p class="wp-caption-text">Mr Ruben Blades, Mr. Zósimo Guardia Varela and Adrian van Loon in the office of Mr. Blades </p></div>
<p>When I told <a class="aligncenter" title="Ruben Blades represents Panama in many ways..." href="http://en.wikipedia.org/wiki/Rub%C3%A9n_Blades" target="_blank">Mr. Blades</a> that I also wanted to go to the archipelago of “San Blas”, he started laughing and said to me: so let us see if you will come from there. When I asked him why, he told me that the Dutch have a long history in that part of Panama, going back to our golden seventieth century, and that still one part of <a class="aligncenter" title="San Blas - Kuna Yala" href="http://en.wikipedia.org/wiki/Kuna_Yala" target="_blank">San Blas</a> is called “the Dutch quays” (de Hollandse kaden). Can you imagine my worry? Especially with my surname “van Loon”, a name with centuries of marine history in worldwide trading and with as landmark of this global-past the <a class="aligncenter" title="Willem van Loon, for example, was the co-founder of the Dutch East-India Company, in 1602." href="http://www.museumvanloon.nl/" target="_blank">Van Loon museum in Amsterdam</a></p>
<p>As you can see, I came back and was allowed to discover one of the most paradisiacal parts of our planet and to make good friends. San Blas is unbelievably beautiful with very nice and friendly people and with traditions to absolutely admire and respect (see my photos).</p>
<div id="attachment_229" class="wp-caption aligncenter" style="width: 310px"><img class="size-medium wp-image-229" title="On my way to traditions and education I admire." src="http://www.vanloon-partners.com/wp-content/uploads/2009/11/Resize-of-P1000288-300x225.jpg" alt="On my way to traditions and education I admire." width="300" height="225" /><p class="wp-caption-text">On my way to traditions and education I admire.</p></div>
<div id="attachment_230" class="wp-caption aligncenter" style="width: 310px"><img class="size-medium wp-image-230" title="Lots to learn about other cultures!" src="http://www.vanloon-partners.com/wp-content/uploads/2009/11/Resize-of-Panama-a-bordo-300x255.jpg" alt="Lots to learn about other cultures!" width="300" height="255" /><p class="wp-caption-text">Lots to learn about other cultures!</p></div>
<div id="attachment_231" class="wp-caption aligncenter" style="width: 310px"><img class="size-medium wp-image-231" title="There are moments that the most beautiful words cannot express. " src="http://www.vanloon-partners.com/wp-content/uploads/2009/11/Resize-of-Panamá-50-300x225.jpg" alt="There are moments that the most beautiful words cannot express. " width="300" height="225" /><p class="wp-caption-text">There are moments that the most beautiful words cannot express. </p></div>
<div id="attachment_232" class="wp-caption aligncenter" style="width: 310px"><img class="size-medium wp-image-232" title="If you feel challenged just let me know!" src="http://www.vanloon-partners.com/wp-content/uploads/2009/11/Resize-of-Panamá-53-300x225.jpg" alt="If you feel challenged just let me know!" width="300" height="225" /><p class="wp-caption-text">If you feel challenged just let me know!</p></div>
<p>And now you will ask why all this nostalgia and all these words? All this came all up last week when more than fifty businessmen from the Dutch building industry brought a work visit to Panama. What a pity that I could not join them at that moment. It would have been not only a good opportunity to offer them my know-how and contacts, but also to say hello to my many friends in Panama. But I am sure that we will meet soon at another visit, because the Panamanians and the Dutch have everything to continue what already brought us centuries ago together: the future!</p>
<div id="attachment_233" class="wp-caption aligncenter" style="width: 310px"><img class="size-medium wp-image-233" title="Welcome!" src="http://www.vanloon-partners.com/wp-content/uploads/2009/11/Resize-of-Panamá-34-300x225.jpg" alt="Welcome!" width="300" height="225" /><p class="wp-caption-text">Welcome!</p></div>
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