Real Estate & Marketing

Building and construction, as well as real estate, have, over the past decades, become concepts almost as magical as the concept of marketing.

The urgent need for housing after WWII led to an impulse that generated an enormous amount of homes and buildings, and since then, construction activities seem to have developed into a market with seemingly, no limit on volume or productivity.

Demographic growth, economical well-being and an improvement in forms of communication and traveling have led to the birth and blossoming of numerous new areas and markets.

Regional and national developments, political and macro-economical circumstances (oil costs, interest rates, stock and other investment results) create stimulation factors that can cause a booming effect, but that can also significantly delay or even annihilate any investment results.

Van Loon & Partners has personal experience with the afore-mentioned conditions. We operate from one of the fastest growing markets in Europe, Spain (specifically the areas located on the Spanish coast), which has allowed us to experience the different effects on a daily basis.

The knowledge we have been able to derive from this has strengthened our belief in the importance of marketing (used as a tool to interpret the market), when it comes to making decisions about investments in real estate, whether they be business or private investments.